Why I’m writing a blog about this new venture, bike business, tech and opinion

Recently, I find myself in the unlikely position to write a blog for my new venture website. “Unlikely” because I’m not a blogger or a good social media person in my non-business related activities too. I’m an engineer (not all bad with this!), and I don’t know nothing about write an appealing article or rules to engage followers. Moreover, I’m not a copywriters, and I don’t like to read back several times. Therefore, from now on, I apologize for my bad English writing and errors you will find around but I will put down on paper my opinion without think back. Otherwise there is a risk you will not read this!


So, why I decided to open a blog section in this website? You will be justified to write me back: are you crazy! Internet is full (maybe over) of blogs, articles, experts, and hunters of followers (sincerely not my intention). After all, I’m more confident with design a product or hack something about bicycles. But, since I started my own business, I decided to open prospect and going versus new things: I choose a new place where to make a better family life, decided to work hard but leave more time to enjoy, and test myself with new challenges: like write a blog. This kind of environment, I need to say, is influencing me to find new motivations and excitement every day. For a freelance and product thinker (as I like to see myself), and when you are about to build from scratch a new venture, like me, this is what can make a huge difference, so, here I’m with a cup of espresso (no sugar please) and a piece of extra fondente (extra dark chocolate) writing my first post, after few days of self-motivation, to find new inspiration.

As you can imagine, not every project going always smooth, and there is not always a good mood. Sometime the frustration is around to test my dedication. For example, when I want to understand in full the Italian legislations and its fiscal rules (something that maybe not-Italian friends cannot imagine!), or when an idea that looks great on paper is not working properly and I need to further open mind. But when a similar case happen, you will find me on my bike around here. This is one of the reason I moved to a really small place, a village that seems far away from the centre of Italian productivity area (Lombardy and Veneto if we talk about bicycles). It is in the province of Cuneo and at the big entrance of a valley named Valgrana in Piedmont. Nothing bad with the cities or villages (and the opportunities), in Italy and abroad, where I spent my childhood, used to leave or work (all with me). But in a resized place like this, values return central, and I really can find my inspiration. New ideas can flow and I can have the right time for family too. Anyway, it is not lost in the countryside how many of you can think, depending from where you are looking, right? Asia should be far! Let’s say that internet and willingness to travel when needed help! For example, after some research, I discovered that this area was called the Italian China of bike industry until few years ago, and although hidden at this time, there are a lot of companies and expertise related to bicycles around here. Moreover this valley and the nearest area are something between spectacular and not yet popular to all cyclists, where you start ride gently in the middle of fields of apple trees, peach or kiwi and you will find yourself uphill on a moon territory and rocky astonishing view. Few kilometres and you can scale the famous Colle Fauniera (site of the spectacular Granfondo Fausto Coppi) or several minor hills (but don’t think so easy) like Montemale, Valmala,.. so not so bad area for a bicycle lover and someone that want to establish a new venture!

What I will post about. I don’t know yet exactly all the arguments, remember I’m not a blogger with editorial plan! I will write about bike technical aspects, I will post some riding or my opinion on bike business remaining as open as possible. I will try to update you about each project I will be involved (but please note that I can have some confidentiality relationship with companies to maintain or some sort of interest involved) or about the steps of this new venture. I will not force to be omnipresent and only when there is something noteworthy to tell I will do. Otherwise you will find me via mail. What I perfectly know is that I will try to offer my experience to you and enjoy. So, feel free to drop me a line if you would like to discuss about something specific, or you need some tip. I’ll do my best to answer any questions.

Latest from the Blog

Blog | 11 August 2023

Cycling meditating

Every successful ride is first and foremost a meditation activity.

Sooner or later along the way, we find ourselves entering a sort of trance: the lungs ventilate, the heart pumps, the muscle memory becomes automatic pilot: intensity, timing, coordination, reflexes. At this point, the brain has “only” to keep an eye on potholes and other road users (and that’s no small thing), but, considering the available computing power, it finds itself unemployed on average. Daily problems are suddenly summoned to a quick and decisive mental meeting: what can be solved is solved, what is not important is reduced, a sudden “lateral” gaze opens up on what seemed insoluble. The shower upon return consolidates the thoughts, fixes the fundamental ideas and we are ready to face new personal and professional challenges.

However, all this happens only on one condition: the absence of pain. Fatigue isn’t a problem, that’s part of the game, it’s wanted and desired by the cyclist, but pain is a whole other story, pain ruins everything. A knee that becomes inflamed, an insistent discomfort in the neck or an unexpected burning in the groin can compromise all the meditative pleasure. The brain can’t focus on anything else: “Maybe if I go back a little on the saddle… no, now I’ll try standing up… nothing to do, I’ll go back to gripping high… nothing, maybe a sprint will help to unlock, nope… what do I do? I know I have to go back.” Missed goals and consequent disappointment.

Then, maybe, you wait a few days, even a week and try again. And what a frustration when that pain makes itself felt again, perhaps even after a few kms in which it has left us harboring the illusion of a successful ride. Even in the hypothesis of lowering the pace and concluding the following rides without problems, the mental state is compromised: one spends the time listening to the nerves, registering every slightest signal, in fear of recognizing the beginning of that pain again.

In the worst case, you enter a loop of medical visits, bike-fitting sessions, saddle/handlebar/stem/riser/cleat/adjustment changes/etc. And in all of this we stop at a certain point to think: where is that pleasure of getting on our most faithful bike, taking the road and quickly entering that meditation bubble?

Anyone who has known this path knows that a custom frame represents the most effective and long-lasting solution. A custom frame is designed to adapt to the physical and morphological characteristics of the cyclist, ensuring optimal posture, balanced weight distribution and less pressure on the joints. Thanks to this customization, the risk of experiencing pain and injuries is drastically reduced, allowing you to fully enjoy every pedal stroke and to keep your mind focused on the essence of the journey. Investing in a custom frame is investing in your physical and mental well-being, rediscovering that meditation in motion that makes cycling one of the most rewarding and liberating experiences. Only in this way will the cyclist be able to rediscover the true meaning of that meditation bubble on two wheels, where the body, the mind and the road merge in perfect harmony.

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