Why I still attend modern bike trade shows
Be clear, I’m open to new way of presenting and sell products, but at the same time I’m a bit nostalgic of a trade show where at same time you can meet everybody of your industry. And maybe more, I miss that waiting for that period of the year in which the innovations were presented to the public at the same time and place. With the idea, that only there competitors could present something that could change the game, before start to think what to do for coming year trade show.
Not simple job however to make everybody agreed on period and place nowadays. I just think that spread in multiple mini event could be counterproductive for companies that exhibit and visitors that attend. And the attendance trend demonstrate it.
My activities during the industry focussed trade shows, as you have imagine, differ a bit from what the real attendance visitors (dealers) do. I don’t have to close any wholesale agreement in a certain period. What I do, frequently is breath the air of the new trends, try to discover something that could be a game-changer. Talking with customers about ongoing project expectations or capt the customer reactions about something we have worked on. To meet old friends and have the chance to make new connections. Frequently, I have the possibility to touch some innovations I have noted online and talk with people behind to understand their opinion. So, more brands and people of the circuit are involved at the same event, better it is for me too.
Regarding this year EB trade show, also if the big are not there with their products, I’m sure some of their staff will be around. So, for me will be worth to be there a couple of days before planning the partecipation to next event. Moreover, although I see these absence, I notice quite a lot of new small brands. This means that this year I can focus more on it and have more time to go in search of small details.
If you will be in Friedrichshafen in September, and you want to schedule a business meeting, feel free to be in touch with me. Even if you don’t have a business to propose currently, there will be always time available to take a coffe and maybe discover interesting link. At the end, in this online linking era, trade shows could be old but always a effective way for discover interesting offline resources and making real connections!